Tag: qiabo

Identity, MediaLeave a comment

[Opinion] #RacistChineseAd doesn’t make China racist #SinoAfrica

from Africa...

– Sautman & Yan for SCMP This article was shared from africansinchina.net By now, there has been a fairly comprehensive discussion of the racist ad produced by the detergent company Qiaobi that depicts the laundering of a “dirty” black man into a “clean” Chinese. Beyond condemning the ad, those of us in China should also call for its perpetrators to be sanctioned under Article 9 of China’s Advertising Law, which forbids ads containing discrimination based on nationality, race, religion or gender. One key aspect of the discourse has yet to be treated, however – its political uses. One of us … Continue reading [Opinion] #RacistChineseAd doesn’t make China racist #SinoAfrica

AnalysisLeave a comment

[Opinion] On why the racist Chinese ad MAY NOT be as racist as you think

from Africa...

-Roberto Castillo  Original article first appeared on africansinchina.net On May 26th, The Shanghaiist broke the (SinoAfrican) internet by bringing a Chinese ad to the attention of its mainly American audience. The ad – which you can watch below (Youku see here) – is a commercial for a Chinese detergent called Qiaobi and has been deemed as ‘highly racist’ or the ‘most racist advert ever’ by a whole host of American media outlets like this, this and this. In the video, a paint-splattered black man catcalls a Chinese woman and approaches her confidently as she lures him with her finger. As he attempt to … Continue reading [Opinion] On why the racist Chinese ad MAY NOT be as racist as you think